One of the most common misconceptions about a copywriting career is that all you need is good writing skills. The Three Characteristics of a Good Copywriter: Inquisitiveness. If you do not possess this quality in abundance you will neither enjoy nor be successful at copywriting. You could be invited to compose an article on [...]
Do you need a virtual assistant
It is often said that experience is the lesson, but we believe that if you are an entrepreneur it pays to learn from the mistakes of others so that you can focus on achievement and progress. I would like to help and offer advice on how to avoid making mistakes at the beginning of your [...]
How to market your business
Ensure you can describe what you do in one well defined sentence. You may be invited to business networking meetings where you are given the opportunity to showcase yourself in an ‘elevator speech.’ Ask someone you trust to give you an honest evaluation of your description. Does it give the listener a rudimentary understanding of [...]
Blogging about Blogging!
Why write a blog? Blogging is beneficial for any website. In a nutshell, adding new content to your website lets search engines know your site is original and current. We experimented recently – we decided not to blog for a month. The amount of visitors fell by just shy of half! Generate a plan for [...]
Marketing, PR, Essex, London, Kent
Marketing, PR, Public Relations, Freelance, Essex, London, Virtual PA, Kent, Social Media….. My ‘IT guy’ told me today these are the search terms people use to find us. Well that’s great but it’s a fraction of what we do. For a start we cover the whole of the UK. In fact; we have clients in [...]
Why Blog?
Social Media Virtual Assistants. As I am sure many of you know, we have a member of staff who goes by this title (although he tends to prefer his given name) Part of his role ties in rather nicely with our copywriter. Her role is to take information and create content with it. This could [...]
Virtual Assistants do ‘Twitter Etiquette’
If you are a company using Twitter I am going to assume you have someone who understands WHY you are using social media to market yourself. On that hypothesis I am also going to assume that self same person has a strategy in place. No one will follow (for long anyway) the company that shouts [...]
Wisdom in movie quotes
As business owners we can all learn something from films. Below are a few quotes and why I think we should implement them. Two little mice fell in a bucket of cream. The first mouse quickly gave up and drowned. The second mouse, wouldn’t quit. He struggled so hard that eventually he churned that cream [...]
Starting and running a great business
When you own a business you need a certain mind-set if you want to be successful. Your aim should be for happy, repeat clients who will keep on returning. Keeping your customers satisfied is a key part of a sustainable business model. The marketing guru in our office always encourages our clients to go beyond [...]
Dealing with stress
How does your home life affect your work? Most people would say it doesn’t but take a moment to think about that. If you have a bad day at work what do you do when you get home? Do you forget about it? Most people don’t. Whatever happens in your life will run like water [...]